Jun 30, 2021
We are replaying one of our
most popular episodes for you this week!
Brian and Amy dig into the top five reasons why people can’t
begin or stick with the average fitness program and why those
barriers don’t exist over at the Exercise Coach. Learn what’s
holding you back from making strength training a regular part of
your life and why the Exercise Coach paradigm may be right for you
no matter how old you are or what fitness level you bring to the
- Nearly 85% of the population is not engaging in meaning and
regular exercise. Conventional exercise guidelines have failed for
- Some of the main obstacles preventing people from doing what
they need to do are having the time and being concerned with
- Many people live with some sort of pain so they want to avoid
exercise that they believe will exacerbate their condition, this is
especially true for people over the age of 40.
- Roughly 1 in 2 adults are afflicted by a musculoskeletal
condition and when it comes to conventional fitness it may not be a
good option for those people. The Exercise Coach approach takes
this into account and tailors the exercise to the person’s unique
- Meeting people where they are is the core of the Exercise Coach
and without that first step, they may never make fitness a part of
- The top 5 reasons that people don’t start or stick with
exercising begin with not having enough time. 42% of people say
they don’t have enough time, the next biggest reason is a lack of
- A lack of motivation is understandable when you consider why
someone would want to pursue the traditional exercise path that
hasn’t given them the results they want.
- The third biggest reason is that some people just don’t like
exercise. For many clients of the Exercise Coach, this belief is
often flipped on its head as people achieve results and transform
- The fourth biggest reason is work getting in the way.
Committing to multiple hours a week to a fitness program can be
daunting, which is why the Exercise Coach approach is so
- The fifth most common reason for people avoiding exercise is
that they “feel” too old. 41 is the average that most Americans
feel too old to exercise. Some people even believe that they need
to get in shape before working out.
- The irony of not feeling like you belong in an exercise
facility is that the older you get the more important exercise and
strength training becomes for your longevity.
- 63% of people believe that their habit of not exercising enough
will shorten their lifespan. People know they need to exercise and
by not doing anything, they are adding to their stress and
- Almost everyone can identify with one of those barriers, even
if you enjoy exercise you can probably see people in your life that
fall into those categories.
- Fitness hasn’t done much to remove those barriers over the past
five decades but the Exercise Coach is working to make fitness
available to everybody.
- The data and tracking that Exercise Coach provides to its
clients is crucial to their success. Seeing progress is a huge
component of maintaining motivation.
- Not seeing results fast enough can be very demotivating and
this prevents people from sticking with an exercise program. This
is why having a guide and coach to help you reach those results is
- A bad experience exercising or an increase in pain can also be
an obstacle that prevents people from staying with their
- You will be hard-pressed to find another business that cares
more about your fitness results than Exercise Coach.
- Compare exercising to brushing your teeth. Exercising is a
healthy long-term habit that changes your health trajectory for the
- Amy plays a client testimonial from Brenda and how the Exercise
Coach completely changed her mindset around exercise and how the
program overcame her obstacles.
- In terms of the fitness industry, the Exercise Coach is a very
private and intimate program involving one-on-one coaching instead
of the more common group activity that you would find in a gym.
It’s mainly about coaching and understanding what each individual
needs to achieve their fitness goals.
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