Jun 23, 2021
Amy and Jesse Hudson explore the reasons the Exercise Coach saw
phenomenal growth over the past 18 months while other fitness
brands struggled to stay open. Learn about the key differences in
the business model that make the Exercise Coach a great franchise
to open, and why the community of franchisees that support one
another is the secret ingredient to franchise success.
- Jesse is the National Franchise Director for the Exercise
Coach. His job is to work with franchise candidates and educating
them on what it means to open an Exercise Coach location and
recruiting quality business owners to help continue the company’s
- The last year was notoriously difficult for the fitness
industry. Jesse had the opportunity to write an article last year
detailing the growth of the Exercise Coach during the Covid
pandemic in a national franchise journal. The number one factor
that Jesse identified of the Exercise Coach brand was the
one-to-one service delivery.
- Coach-led exercise environments have shown that they deliver
excellent results, and this operating model has proven to be very
resilient over the last year and really set the Exercise Coach
apart from the traditional gyms.
- Even during restrictions, the Exercise Coach was able to train
and cater to the same number of clients. The fact that it’s a
personal training brand that doesn’t need as many clients in a
single room has kept the Exercise Coach as a very desirable option
for franchisee candidates.
- One thing that franchise candidates notice when they go through
the process is the strength of the culture of the company. Without
a good relationship between the franchisee and the franchisor, the
brand suffers but people saw that Exercise Coach was a brand that
went above and beyond to support franchisees.
- In franchise evaluation, there is a process called validation
where you independently verify the information you’re receiving.
This was another major factor in the growth of the Exercise Coach
as existing franchisees felt well taken care of.
- The third component of the Exercise Coach’s strong growth is
the franchise owners themselves. For most franchise owners, it’s
their first time in business and 2020 was a time where many people
questioned their decisions.
- When you go through a crisis, you can’t be certain what’s going
to happen but Exercise Coach franchisees really came together to
help offer each other advice and support on how to deal with the
challenges over the past year.
- As unfortunate as it is to go through something like the
pandemic, in some ways, it does reveal the strength or the weakness
in a brand, and we can definitely say that the pandemic revealed a
lot of strength within the Exercise Coach.
- The Exercise Coach is positioned for even greater growth in
2021. There are currently over 120 locations operating right now,
with an additional 100 territories coming in the US. The long-term
development goal is to open 50-60 territories each year going
- There is a wave coming. People want to get in shape and spend
money on themselves and their families again. The Exercise Coach
continues to be one of the strongest fitness franchises in the
industry and many investors are recognizing that.
- The high-tech and completely personalized approach is the
future of fitness, and more people and investors are realizing that
and coming on board.
- It’s much easier to walk into a system already in place and run
with it, opening a franchise is a great way to start. Jesse
believes that the Exercise Coach is going to be the best in fitness
over the next three to five years.
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